This publication was first introduced in July 2008. At that time the product covered only the West Seneca market, with a total circulation of 15,000. Focusing on smaller advertisers and more compact geographic areas proved to be a successful formula for delivering the customers' advertising message. The first edition of the WNY Advertiser was an impressive 24 pages.
The publication proved to be so popular with area businesses that by the end of 2008, delivery had expanded to three geographic areas covering a total of 60,000 households.
During the next two years, the Advertiser continued serving much of the Southtowns, and expanded into Depew and Lancaster. By that point many of the editions had grown to a point where page counts exceeding 30 pages were common.
By 2010 the WNY Advertiser joined forces with the area's largest weekly newspaper, Metro Group Inc. After having co-existed for two years, the WNY Advertiser and the Metro Group Inc. decided to work together. With Metro's sales force and production facilities to back it, the WNY Advertiser has increased the number of communities it serves, and has a current circulation of approximately 148,000 households.
The WNY Advertiser has been greeted with highly favorable reviews and enjoys an ever-growing customer base. The Advertiser can help bring you the same success as it has our other advertisers.
If you are interested in advertising with the WNY Advertiser, please contact your local Metro Group Inc. sales representative, or WNY Advertiser representative through this site, or by phone at 668-5223, ext. 8119 or ext. 8169.